People Are Searching Differently.
Before there was Google, before there were yellow pages, there was a small business owner standing on the sidewalk wearing a sandwich board. It worked because it answered the most important question in local commerce: when someone walks by looking for what you sell, do they see you, or do they see your competitors?
AI changed the sidewalk. Today the person looking for a landscaper or a yoga studio or an attorney isn't walking down Main Street — they're typing a question into ChatGPT, asking Siri, talking to Alexa. The AI walks past dozens of businesses on their behalf and picks the one to recommend. The rest are invisible.
These local businesses aren't invisible on that new sidewalk because their work is worse. It's because nobody told them where the foot traffic is, or how to put their sign up — and how to keep it up once competitors notice.
That's what we do. Same idea your grandfather had. New sidewalk.